As visitors to our Lewes shop will know, we have a therapy room. It’s a small and perfectly intimate space for a treatment. We painted the walls a rich pinky terracotta and the ceiling copper. The heating is good, the bed comfortable and the towels fluffy and soft. The walls are decorated with a tryptic of our plants which Julia White painted and adorned sparingly with gold leaf to bring out the opulence of the plants. It is different and it is bespoke, along with everything in the shop.
So I began to think of our offering in that space and how every therapy we offer should be as carefully thought through as the products that are applied. I wanted something that really reflected what we do – the minutiae, the essence and the philosophy. Read More
“I found three things: a silver mirror, a silk handkerchief, and a glass flask of ointment. These items will help you on your journey, use them when need be. If you ever lose faith in yourself, the mirror will show your inner beauty. In case your reputation is stained, the handkerchief will remind you of how pure your heart is. As for the balm, it will heal your wounds, both inside and outside.” Elif Shafak 40 Rules of Love.
Our shop has been open for almost a year and it seems a good moment to reflect on what we have learned and where we are heading, what drives us forward and what obstacles have threatened to trip us up. Those moments when I’ve needed the mirror, the handkerchief and definitely the balm. Read More
Our recent community event was a huge success and we’d like to thank everyone who came along and everyone who was involved, particularly our wonderful therapists, Wendy, Sarah, Charlie, and Bel, who gave so much love and care and energy, offering mini treatments to our guests for the entire evening. Read More
I’ve been musing on the business of business for a while now, the way we conduct it, what we value, what we want to achieve and who helps us along the way. I’ve thought about it in relation to our methods and ethos and spent long evenings working out what I think is important for A.S APOTHECARY not just in terms of products but also how we work. Read More