People often come into the shop and ask us, if we were to recommend a few of our products, what would they be – are there one or two products that cover all bases?
Because our products are replete with fresh plant ingredients that work on multiple levels, our answer is always, yes.
Be it a toner that also hydrates or a moisturiser that also balances hormones and reduces anxiety – A.S.APOTHECARY has been well ahead of the game when it comes to designing plant rich skincare products with numerous uses. Years before the likes of Harper’s Bazaar and Cosmo started predicting this product ‘diet’ trend for 2020, founder Amanda Saurin was creating a botanical skincare range with products that not only offer benefits to the skin but also address age related, hormonal and emotional factors.
It’s clear that more and more women want less, not more. With a mind on sustainability as well as streamlining their beauty routine, women are searching out hybrid skincare products that offer more than one use but are highly effective because they contain potent concentrations of natural botanical ingredients. This means less products on the bathroom shelf and in the recycling bin and fewer products to carry while on the move.
Lisa Payne, senior beauty editor at global trends company Stylus describes this recent market pattern: ““A return to a more minimalist approach to beauty, this skincare ‘diet’ is all about using fewer, but harder-working items.”
Although there are hundreds of skincare brands that claim to be ‘natural’ and made from fresh and potent plant ingredients, in reality only a tiny handful of UK companies can truthfully make that claim. A.S.APOTHECARY is one of them. The issue is that to use fresh dynamic plant ingredients from your own plants entails growing and picking them yourself, making the products by hand and if you want to avoid using any toxins, as we do, the products will have a shorter shelf life. There are very few steps in our supply chain and every one of them is transparent to us. This way of working limits profits and is labour intensive. However, it’s what a truly ethical skincare company must do if they genuinely care about environment and are passionate about skincare products that support the health of the skin without compromising the health of the body.
So, what are our hardest working hybrid products?
If you were to buy just one exceptional, botanical rich, multi-use product it would have to be the A.S.APOTHECARY Wild Beauty Balm.
With its 10 active plant oils and 5 essential oils this golden balm is vibrating with potent plant therapeutics that offers numerous benefits to the skin and to wellbeing. It can be used as a rich but gentle moisturiser for the face, which leaves a dewy glow and plumps the skin with the help of Pomegranite Seed Oil. But can also be enjoyed as a nourishing face mask (in fact we use it features in our A.S.APOTHECARY Meadow Spa Facial). Its gentle enough to use as a brightening under eye treatment and will also soften and nourish dryer areas on the body such as elbows and shins. Some people use it as a lip balm, it’s pure enough, and one glowing testimonial from a loyal customer even described it as a ‘miracle balm’ because it helped to heal a superficial burn on her wrist from a hot griddle. The presence of Lavender, Rose and Bog Myrtle oils all help to calm the emotions and lift depression.
If you have normal or combination skin we recommend this wonderful trio:
· Cleansing Oil
· Wild Beauty Balm or Facial Serum
· Sussex Rose Toner
Our Cleansing Oil is so much more than a cleanser and contains Rose and Clary Sage oils to clean, soften and revitalise the skin, while Borage, Calendula and Rosehip oils repair dry skin, and Jojoba oil regulates sebum production and reduces pore size. The Beauty Balm and Facial Serum can both be used to hydrate, brighten and protect the skin in the day or as a rich night moisturiser. Our deliciously scented Rose Toner hydrates, tones, calms and refreshes and is great for use while travelling.
* Home Ritual Tip: Spritz the face with Rose Toner then apply a layer of Beauty Balm and leave for five minutes for a deeply nourishing and healing facemask. Remove with a soft cloth and warm water.
For dry, mature or hormonal skin this combination is ideal:
· Cleansing Oil
· Face Cream #3
· Geranium Aromatic Water
To balance the hormones, hydrate, tone and brighten the skin, treat the face to a spritz of our Geranium Aromatic Water before moisturising, it’s replete with fresh botanicals, picked in Cyprus and distilled in situ. Our Face Cream #3 was especially developed to nourish, protect and restore mature, dry or sensitive skin. It is rich with essential oils chosen for their long history of reducing inflammation and promoting elasticity. It contains a base trio of alluring musky resins – Labdanum, Frankincense and Myrrh to promote tissue repair, clear toxins and improve elasticity.
Come into the shop to discuss your skincare needs with us and pick up one of our Home Ritual cards.