As visitors to our Lewes shop will know, we have a therapy room. It’s a small and perfectly intimate space for a treatment. We painted the walls a rich pinky terracotta and the ceiling copper. The heating is good, the bed comfortable and the towels fluffy and soft. The walls are decorated with a tryptic of our plants which Julia White painted and adorned sparingly with gold leaf to bring out the opulence of the plants. It is different and it is bespoke, along with everything in the shop.
So I began to think of our offering in that space and how every therapy we offer should be as carefully thought through as the products that are applied. I wanted something that really reflected what we do – the minutiae, the essence and the philosophy.
I want to write about moving to Harris (oh yes I have) but I’ve decided instead to write about ingredients and sneakily talk about the Isle of Harris by way of an example. This month we’re highlighting the Wild Beauty Balm – in part because it is such a brilliant product and I would never travel, even down the road without it in my bag, but also because it illustrates a wonderful truth about our ingredients.
Fern Middleton works at the A.S.APOTHECARY distilling garden and is a textile and print designer. This month we asked her to write a piece exploring her relationship with plants and how that informs her stunning textile designs. In this blog post she beautifully captures this special connection..
I’m sitting under a tree, on a bench, looking across the valley – drinking in the colours, the ochres, umbers, greens and browns of mountain, tree and plant. It’s a view I love, a deep valley rising on the far side to gentle peaks. The shape of the distant mountains resembles a sleeping giant and when the kids were small I’d tell them stories about the giant and when he might one day get up from his slumbers. I painted and drew that view repeatedly, never managing to capture it – the largeness of the landscape somehow escaping my feeble attempts. I think now that I should not have tried to paint the landscape but rather to have made the marks that capture its essence.
We are launching our A.S.APOTHECARY Raw Honey to complement and enhance some of the most popular products in our skincare range. Used in tandem with the A.S.APOTHECARY Wild Beauty Balm or the Bio Mineral Powder it creates a deeply cleansing and nourishing skin treatment. The result is a wonderful blend of botanical and bioactive molecules that naturally and powerfully feed, heal and protect the skin.
People sometimes ask us how they should use our aromatic waters (hydrosols). Flower waters are seen by some as too subtle and gentle to be really effective, or simply as a superfluous indulgence in our daily skincare ritual. Our response is that it depends which hydrosol you are using. Our own aromatic waters are, in fact, equally as powerfully moisturising and healing as our face cream for the skin, and offer many other uses besides.
The dust has settled, weeks have gone by and we have mostly forgotten about Yann Moix’s comments – except me. I’ve thought about them a lot and in this run up to International Women’s Day on the 8th March, I thought I’d write about them.
To help you in your search for the ideal gift for your Valentine, we thought we’d look at some of our favourite archetypal romantic literary characters and the A.S.APOTHECARY products they are so clearly in need of.
I’ve been thinking about love. At this point in the year, we sit down as a team and talk about our thoughts for the year; what we want to do, what we think is important, what should be our focus each month. February is always a struggle because of Valentine’s Day. I loathe it. I always have. It’s not about love. A hastily purchased card, a gift, a bunch of flowers, an expensive dinner is not about enduring love. It’s about an expectation that on a particular pre-named day each year we will receive something that validates us as worthy of love and the absence of it marks us out as not belonging to the tribe of real lovers. It’s nonsense and yet we are made to feel it so keenly. I think Valentine’s Day represents the ‘fast food’ of love - it’s so easy but real love is not. It’s hard.
In summer, when the days are long, our metabolisms and energy levels amp up, but in winter our energy levels reduce and the brain produces more melatonin because of the lack of sunlight, which makes us sleepy. For most of us though, productivity remains the same all year round, and from season to season we make no real distinction and our output levels stay pretty consistent. Perhaps this is the problem?
I love builder’s tea - the familiar dark orange brew, strong enough to stand a spoon up - i have fond memories of my grandmother asking my grandfather to ‘mash the tea’ and mashed it was, not for the fainthearted tea drinker. Tea, along with coffee, serves as the backdrop to my daily life. For many years I’ve tried to like herbal tea, picking up box after box of beautifully packaged teas to add to a cupboard full of once drunk, not repeated brews. The scent is often reasonable but the flavour is dull, the attention to taste minimal. The contents of the teabags resembling the dust of harvests long passed, of grey plants tired and lacking in vitality.
Linda Felcey is a fine artist whose paintings and prints explore an intimate and shifting connection with environment, nature and the impact of the seasons on a rural Sussex landscape. Linda’s exhibition ‘Deluge’ will be showing in the A.S.APOTHECARY shop in Lewes from 30th November until 28th February. Tara Gould visited Linda in her studio, a shepherd’s hut at the foot of the South Down, to find out more about her work process.
Part of our ethos at A.S.APOTHECARY is to support and champion the work of our friends and colleagues in the local community, especially women. Here, Tara Gould interviews the wonderful Cammie Toloui – mother, artist, altruist, cat lover, therapist and American living in Lewes. Cammie enjoyed a stint with our all female Asapoth team in Lewes and we loved her soulful, fun and open hearted presence. To this end, we wanted to celebrate her amazing work and colourful career to date in this blog post.
The Maiyet Collective launched its first event in the Conduit Club, Mayfair last month and will continue to curate monthly events to showcase positive impact luxury brands with a passionate focus on sustainability. This immersive eco retail space includes ready-to-wear, fine jewellery, beauty, home and lifestyle products and regular events include bespoke talks and demos from makers and creators, workshops and storytelling. We were thrilled to have been chosen to showcase our A.S.APOTHECARY skincare.
We admit that we are biased, influenced by our daily contact with this splendid flower, but our love affair with the rose here at A.S.APOTHECARY shows no signs of fading. And to celebrate this Queen of flowers in November is a case in point. The harvest this year was abundant and unusually long, with the extended summer and hot days stretching all the way into mid October, so we found ourselves still in the fields with our baskets until only a few weeks ago.
In 2017 Amber and Adrian Baillie founded Lydhurst Cottages, a hospitality business with luxury holiday cottages on a private country estate on the edge of the Sussex Downs. In this article Amber Baillie reflects on her connection to this Area of Outstanding Beauty and why supporting sustainable local brands and celebrating Sussex are so important to her.
The skin on your lips is thinner than other places on your body, only three layers compared to 16 on your face, which is why it is so crucially important that they are cared for, protected and not covered with noxious substances. In this article, Tara Gould looks at how your trusted lip balm could be a danger to your health.
Some years ago I was approached by a very popular women’s magazine, it was a title I had read with interest from time to time, and I was pleased to be talking to a very pleasant young woman about my work. She was very enthusiastic about what we do, the fact that our team are all women, the provenance of the products etc. It was going well. She explained that this was exactly the kind of story they wanted. As the chat drew to a close she said to me ‘oh I forgot to ask, one last question, how old are you?’ Without a moment’s hesitation I said I was 49. The silence that followed was deafening. Within a minute she made her excuses and rang off and I didn’t hear from them again.
As many self-employed/small business people know, taking time away is a challenge, both logistically and practically. For most businesses though, there is a moment in the year when things quieten down sufficiently to allow a couple of weeks of R&R to be inked indelibly onto the calendar.
While it’s true that the holiday starts at the airport and that a big part of the fun and anticipation is in the journey, any long haul stretch of travelling will have its impact on your system. Skin dehydration, fatigue, jet lag, swollen joints, stiffness, stress and anxiety are just some of the challenges many of us face, whether confined to a car, train or plane for hours on end. Green beauty expert Ellie Gill and A.S.APOTHECARY’s Tara Gould offer their top tips for a restful and enjoyable journey.
We’ve been thinking about bodies recently and noticing that we lavish attention on faces but largely neglect the rest of the body. It’s as if out of sight is out of mind but as this magnificent Summer shines on and we are all exposing more skin to the sun, we decided to make a product specifically for the body, but so much more than a standard oil…
It's the sheer abundance of rose petals and the visual and sensual impact they have on you which is such a visceral pleasure. There are mounds and mounds of them, more than enough to submerge yourself in if you wanted to. More than I have ever seen in one place, so that the scent of them is overwhelming and slightly intoxicating…
Once a year in June, when our Roses are in full bloom, I throw open the doors of the barn and welcome in the intrepid group of people who want to experience the absolute joy of wild perfumery. It's a day of immersion in scent, an invitation to try out the way I work myself and it’s utterly liberating.
Natural atrophy, gravity, exposure to sun, weather and toxins are factors that damage and age male and female skin equally. There are many misconceptions about how men and women age, but it is often more a case of how they are permitted to age. For too long myths have been propagated by a society and its media machine that is tolerant and supportive of male maturity while being intolerant and critical of the same natural processes in women…
Working with plants can be challenging. Seeds sown enthusiastically may not germinate. Sometimes the precious little seedlings put into the poly tunnel to grow on might be snacked on by mice. Small plants potted on and cared for so carefully if planted out too soon can fall prey to rabbits, slugs or snails. And then there’s the weather…a late frost, an early drought, too much rain at the wrong time, too much sun (very unlikely here), not enough sun (a familiar story) Farming/gardening is a roller coaster.
The lovely Tara Gould writes the newsletters for A.S Apothecary – they help to tell our story, make offers, introduce therapists and new products, plants and whatever combination of subjects we are interested in. Together we make plans for general areas it might be good for me to write about in the Journal – however, given my wayward character, I seem to write whatever comes to mind; often something seasonal, or arising from a journey or a book I’ve been reading or a plant or landscape that has particularly captivated me (orange blossom distilling in Cyprus next week by the way…)
For the April Journal we discussed writing about the milestones of women’s lives, and I’ve had a week that made me really muse on Menopause so it seems a logical place to start.
Here at A.S.APOTHECARY we don't see menopause as a negative event, or as a terrible thing to be endured, but rather as one of the many stages of being a woman that is ultimately a positive stepping stone from one phase to the next. As an all female team of women (mostly) of a certain seasoned maturity, we have a lot to share and discuss on the matter, and while we've found that certain characteristics may be similar, what is clear is that the menopause is different for everyone, and that this particular female transformation is as unique as every woman is.
Like pregnancy and childbirth, the menopause is one of those powerful and mysterious events in a woman's life that civilised society, and specifically the medical and scientific community, feels the need to control and define