The process of creating a new skincare product is a fine art, it takes a plant expert with a deep and thorough understanding of botanicals and their therapeutics to design an exceptional, natural product that is both effective and beautifully scented. Amanda takes time to research, source and choose ingredients for use in the A.S Apothecary skincare range. Every individual product contains a wealth of plant extracts but then if you focus in on any one of those extracts, you'll discover a list of associated benefits. One such ingredient is pomegranate seed oil. Potent and nutrient packed, it is one of the 15 active essential oils used in our Wild Beauty Balm Concentrate #30. You can read about Amanda's slow creative journey as she developed this new product in this beautifully written piece by one of our favourite beauty bloggers, Galina.
The distinctive name of this fruit bearing plant derives from the medieval Latin, pōmum "apple" and grānātum "seeded" and is also connected to the old French word for the fruit, pomme-grenade. With its powerful armoury of therapeutics it's small wonder it became a symbol of health, fertility, and eternal life.
The magical oil is extracted from the little seeds at the heart of each red jewel. The oil we use is pure, organic and excellent quality – wild foraged and cold pressed by friends in Cyprus.
Pomegranate seed oil contains a high concentration of ellagic acid which has shown to help prevent skin cancer, UV damage and wrinkle formation, it also plumps and brightens the skin. The presence of punicic acid in the oil, which is an omega 5 fatty acid, reduces skin inflammation and promotes skin repair, while also hydrating the skin and helping to retain moisture. Pomegranate seed oil has a higher antioxidant activity than red wine and so challenges free radicals and ageing. The form of pro-estrogen it contains is compatible with your natural hormones, and improves skin texture. While this rich seed oil feeds the skin deeply it will not clog the pores or leave skin greasy. Additional active ingredients within the oil also stimulates regeneration of the epidermis, helping skin retain its youthful appearance.