LETTER FROM THE APOTHECARY
We are unique in the world of skincare. We are a small batch distillery making natural scents, creams, aromatic waters and balms from flowers, bark, leaves, roots, blossom and moss that we grow or pick wild in the fields, mountains and gardens that we love in Sussex, Cyprus and Scotland.
Our business has grown from a particular way of being, of gathering and noticing. It’s a slow, meditative process, a precise art that has been passed from hand-to-hand drawing on the alchemy of intuition and the wisdom of generations of healers, travelers and makers.
We like to think that each small pot carries something subtly transformative - a vitality that comes from working with the seasons and harvesting by hand at just the right time; each one has the defining characteristics of a particular harvest, a singular moment.
It’s important to us to really understand the language of smell and sensation. Scent is immediate, arresting, elusive and comforting. Like music, the notes of a scent, evoke memory, pull us back to particular places and speak to our emotions. We think that the best products capture the vitality and spirit of place within them. So many of us are separated from nature - our own nature and the rhythms of the natural world. For us, it’s all about the plants, community, environment and an appreciation of the inter-connectedness of us all. We hope that our products have a subtle, nurturing influence on body, mind and spirit and that everything that we make is a gentle catalyst for reconnection.
Amanda Saurin is the founder, plant grower and gatherer, distiller and maker at ASAPOTH. She is a traditional Apothercary. Amanda has worked with herbs and homeopathy for many years developing effective, gentle, bespoke preparations. Whilst living in the Levant, she learnt and gradually perfected the art of distillation to create exquisite aromatics and essential oils from plants that she collected in the gardens of Sufis, the mountains of Kyrenia and the citrus groves bordering the Mediterranean. An appreciation of the transformative nature of scent, of the rhythm of the plants, of their terroir, of landscape and the inter-connectedness of us all, are pivotal to the philosophy that underpins and informs Amanda’s work. Through ASAPOTH she brings together her love of plants, growing, making, healing and collaboration to produce beautiful products that capture the essence and vitality of plants with the benefit of illuminating and rejuvenating your own natural beauty.
With a background in events and marketing both in the UK and abroad, we welcome Bell to the heart of the ASAPOTH team. Her irrepressible energy and flow of ideas are a source of constant inspiration. We are delighted to have her youth, enthusiasm and skills in strategic planning to draw upon.
I met Julie 10 years ago on a beach in Cyprus and we have been firm friends ever since. I am delighted to have enticed her away from sunny Cyprus to the mizzle of England to join us as a maker. Julie has the rare skill of being both an excellent and intuitive maker and keeping a steady control over the biscuits. We love her energy in the workshop and feel that she adds to the magic of our products. She also loves to commune with our roses.
The care with which we cultivate and gather our plants is pivotal to the integrity of our products and so it is with great pleasure that we have Emily as Head Gardener. With a background in Shamanism, art, ceramics and a love of the wild, Emily is essential to the Apothecary. Her sensitive appreciation of the rhythm of plants and seasons makes her a perfect choice to manage our plants.
Cammie joins us with a background in photography, massage and retail. She brings a quiet strength and wonderful insight to the Apothecary. Her product knowledge is excellent and she effortlessly engages all our clients in the joy of ASAPOTH creations. We are so pleased that she is with us.
As the Creative Director of Harper’s Bazaar and with a history of Art Direction at Vogue, Marissa is able to bring her considerable experience of design and fashion to ASAPOTH. Her vision of modern simplicity and classic style has been translated into stunning artwork for all the products. We are so fortunate to have her creative direction for A.S APOTHECARY
With constantly evolving products, we are forever in need of leaflets, cards and a plethora of other graphic design material. We regard Nicky as a part of the ASAPOTH family, she has a complete understanding of what we do and tells our story through sensitively designed and beautifully thought out graphics. We are so lucky to have found her.
With a wealth of clients from the BBC to Penguin Books and artists such as Ernesto Canovas and Gracjana Rejmer, Susan is an image-maker of rare talent. Her immediate understanding of the project has produced a plethora of beautiful images with particular understanding of the plants and landscape. It is a joy to see the contact sheets of images she creates that capture so perfectly the essence of ASAPOTH
Emma joins ASAPOTH along with Lizzie Mayson as wonderful guest photographers. Emma and Lizzie shot our atmospheric product and process shots which we love. Working through agents Pearson Lyle, Emma has clients too numerous to list but as a leading food and interiors photographer we are thrilled to work with her and to sneak her away from Toast and Marks and Spencer for joyful days of photography.
With a background in writing, PR and comms, Tara has been an absolute gift to the ASAPOTH family. She has brought together all our various material to create coherent and beautifully written copy for our newsletters, leaflets and products. She has a fantastic eye for detail and an easy style that sits so well with our way of working. Her campaigns are quiet and thoughtful - we are so happy to have her working with us.
Louisa joined us to help tell our story. She listened patiently to our philosophy, saw our plants, learned in detail about the ancient processes we use to create our aromatic waters and essential oils and then finally, sensitively, distilled our essence into a beautifully told narrative. Writing is a challenge, it requires an ability to really understand and absorb the material from which the story can be extracted – Louisa does just that. With her background as a writer for Kinfolk and appreciation for home and hearth she has been an integral part of our team.